How to Build a Sales Funnel Using PLR (Step-by-Step Guide)

Table of Contents

Introduction

If you’ve ever wondered how online entrepreneurs make money while they sleep, the answer is usually one thing: a sales funnel.

A sales funnel is a step-by-step process that turns strangers into buyers—and the good news is, you don’t need to create everything from scratch. With PLR (Private Label Rights) products, you can build a complete funnel quickly, even if you’re a beginner.

In this tutorial, we’ll break down how to build a simple but effective sales funnel using PLR products to grow your business and generate passive income.

Step 1: Understand the Basics of a Sales Funnel

At its core, a sales funnel has three main stages:

Lead Magnet (Freebie) – Something valuable you give away to collect emails.
Front-End Offer (Low-Cost Product) – An affordable product that turns leads into paying customers.
Upsell or Bundle (Higher Value) – A premium product or package that maximizes revenue.

With PLR, you already have the content—you just need to organize and rebrand it.

Step 2: Choose Your Lead Magnet from PLR

The lead magnet is the hook that attracts people into your funnel.

Use a PLR checklist, short ebook, or worksheet as a freebie.
Customize it with your branding in Canva.
Offer it in exchange for an email address.

Example: From a PLR “Social Media Marketing Guide,” create a free “10-Point Social Media Checklist” as your lead magnet.

Step 3: Create Your Front-End Offer

Once someone signs up for your freebie, you want to immediately offer a low-cost, high-value product.

Use a PLR ebook or mini-course priced between $7–$27.
Position it as the “next step” after your freebie.
Add a professional cover design to boost perceived value.

Example: Offer a “Beginner’s Social Media Strategy Ebook” for $17 as the next step.

Step 4: Add an Upsell or Bundle

The upsell is where you maximize profit. This is a higher-value product or bundle.

Combine multiple PLR resources into a package.
Add extra tools like templates, planners, or video training.
Price it in the $47–$97+ range, depending on content.

Example: Bundle your ebook with Canva templates + a workbook and sell it as a premium kit.

Step 5: Set Up Your Funnel

You don’t need expensive tools to build a funnel. Here are beginner-friendly options:

Landing Pages: ConvertKit, Systeme.io, or WordPress with Elementor.
Email Automation: MailerLite, ConvertKit, or ActiveCampaign.
Checkout: Gumroad, ThriveCart, or WooCommerce.

Keep it simple at first: one landing page for your freebie, an automated email sequence, and a checkout page for your paid offers.

Step 6: Drive Traffic Into Your Funnel

A funnel only works if people enter it. Use beginner-friendly traffic strategies:

Post social media tips (TikTok, Instagram Reels, Pinterest).
Share value-packed blog posts or YouTube tutorials.
Run low-budget ads for your freebie.

Pro Tip: Promote your freebie, not your product. Once people sign up, the funnel takes care of the rest.

Final Thoughts

Building a sales funnel might sound complicated, but with PLR products, you already have the pieces you need. By rebranding existing content into a lead magnet, front-end offer, and upsell, you can create a complete income-generating funnel without starting from scratch.

This approach not only saves you time but also gives you a system for consistent, scalable income.

Ready to Build Your Funnel the Easy Way?

👉 Explore our Done-for-You PLR Business Kits at Digital Content Mix Inside, you’ll find ebooks, templates, and tools you can use right now to create your first sales funnel—without the stress of building everything from scratch.