The Internet Marketing world has come a long way. To start an online business and compete in a pool of sharks requires wit, technical advantages, and the ability to create and innovate. Thus, marketers are constantly coming up with more and more ways to stay on top of the trends and dominate their marketplace.
To quote Richard Koch in his book The Star Principles, you must have two traits to build a truly profitable business, First, it must be in a fast-growing niche. Second, you must be the market leader in your given niche. The same applies to the Internet marketing world, this article will show you how you can dominate your niche using PLR.
Are you excited yet? You should be.
Enter the world of Private Label Rights (PLR).
What is PLR?
PLR stands for Private Label Rights. We shall refer to it as PLR from now on for simplicity’s sake. In the online business world, a product (usually an e-book, audio, or video course) with a Private label right means you can take the product, edit the contents, and brand yourself as the author.
Which means – you OWN the product. You can do almost everything you want with it (subject to the rules set by the person who sold the PLR in the first place). But most of the time, you can do many
things with PLR content to build and grow your online business.
Want to know more? Then head on to the next chapter!
Origins of PLR
Picture this scenario – Ever wonder how all the big chain supermarkets in the world have their own line of cereal, washing detergent, soap, etc.?
The Truth
Well, the fact is, most of them get theirs from a big main supplier. Once they get their hands on the goods, they then modify the products by adding perfume, coloring, labels, and packaging, and voila!
Even back in the day, people knew how to create quality products in the shortest amount of time and
make tons of money selling these products.
This one revolution created a completely new market involving wholesale producers and vendors who sell their products. In the next chapter, we’re going to see how this revolution has evolved and entered the world of online marketing.
“Branded Brushes”
Enter Internet Marketing
No, I’m not talking about selling soap online (although you could!) But what if you could do the same as the warehouse soap, but instead with quality content that could be used in websites, blogs, or added to your sales arsenal?
A New Weapon Of Mass Destruction
Currently, online business owners and marketers focus highly on drawing traffic, crafting high-converting sales pages, and building targeted email lists. We see all sorts of “traffic gurus” or “marketing experts” teaching all these methods above.
But beneath all this, comes a huge growing, and unstoppable force. One that will take the internet marketing world by storm.
Enter Private Label Rights (PLR).
Similar to how “soaps” were sold to supermarkets, quality online content can now be sold to marketers. Online marketers can now leverage PLR content to grow and build their business at a rate faster than ever before. The best part is, that it works hand in hand with other Internet marketing techniques out there.
In the next chapter, we’ll look at the benefits of PLR and how it can help your business succeed.
PLR Benefits
When you use PLR, you get to tap into a powerful force, which offers many advantages for the savvy marketer and author.
1) Save money
If you were to hire a standard ghostwriter to write an e-book for you (after you’ve spent hours brainstorming topics), it would cost you an average of $500-$1000 per e-book.
If you want to write it yourself, you waste a lot of time which could be used more efficiently by marketing your products instead.
PLR products come ready-made for you at affordable prices and you get to save up to 90% of production costs.
2) Save time
If you plan to go solo the process of coming up with creative ideas, doing research, writing, and designing your product can take up to months.
ith PLR, you can achieve disproportionate results in a short amount of time. It only takes you a few short hours to get a PLR book out into the market and rake in profits for you.
3) Reduces effort
The smart marketer works smart instead of working hard. By having PLR products hot from the oven, you don’t need to crack your head to think up and research niches as all the research and keyword
finding has been done for you.
Sit back, relax, and let the power of PLR do its work. Quality PLR content has been created by a team of researchers, writers, and designers to help you focus on what you do best, marketing the products.
4) Tap into hot, lucrative niches
You no longer have to struggle like fish in the sea with the whales anymore.
PLR content gives you the ability to dominate well-researched, obscure niches that have the potential to rake in huge profits for your business.
Rules Of PLR
Before we start making tons of money through PLR, there are a few minor details you must know about. There are many things you can do with PLR to grow your business hence, there are some things that are strictly forbidden.
Depending on the source of your PLR, there may be different rules. You must be cautious about the PLR rules of each source so that you don’t market PLR products unethically.
That being said, here’s a general guideline to the Do’s and Don’ts of PLR products
Do’s
- You can put your own name on the article.
- You can change (edit/enhance/rewrite) the articles as you wish.
- You can use these articles on your website or blog.
- You can use these articles in your newsletter.
- You can use these articles in your autoresponder.
- You can use these articles on your membership site.
- You can use them as a free gift (E-book, E-course)
- You can use them as a paid product.
- You can use them as competition prizes
Don’ts
- Use them as a package in another PLR product
- Resell them as PLR products
- Sell the unedited PLR product at dirt-cheap prices
- Use them for PLR membership sites
PLR providers have worked hard and come up with lots of money to give us the best PLR products in the market and the least we can do as ethical marketers is not to take their products and sell them away
with Private Label Rights.
They want us to make the best of the tools and content provided, leverage them, and build ourselves a sustainable, profitable, and ethical business.
How To Use PLR
Perhaps the most important question is, “How Do I Use PLR To Grow My Business”?
The goal of PLR is to help you save time, money, and effort by having ready-to-use content at your disposal. Let’s say you got your hand on some PLR e-books. Here are some things you can do with the e-book.
- You can edit the contents and brand yourself as the author of a book.
- You can use it as a paid product.
- You can use it as an opt-in gift to build your subscriber list.
- You can break down the e-book into individual articles and use them for blog posts or content for your website.
- You can submit the articles to article directories to draw traffic to your website
- You can use the articles as guest posts on other people’s websites to draw traffic to your website
- You can use the e-book as a viral marketing report and share it with your subscribers
- You can use it as content for your membership site (except PLR membership sites)
- You can load the articles as content into your email autoresponder
- You can turn the book into an e-course or newsletter
- You can change the e-book into audio mp3 format or video format
- You can create viral videos using the content and post them on video-sharing websites
By leveraging PLR, you get to create products, market your products, and draw traffic to your website with ease. You can save tons of time, effort, and money on brainstorming and creating products by yourself. Most importantly, you get to achieve more by doing less.
Become the next guru
You get to establish your name as an expert in your niche and get the edge over your competitors by using the PLR content in your arsenal. Your competitors will be baffled by how you get to churn tons and tons of quality content on your website in ridiculous time frames. Everyone will see you as an expert and you will have to get a lion’s share of the profit.
In summary, here’s what PLR can do for your business:
- Create tons of free and paid products
- Draw massive traffic to your website
- Create tons of useful value and content for your followers
- Brand yourself as an expert in your niche
- Help you make tons of profit in a short amount of time
Power Of Leverage
Leverage is the most powerful force in the universe (for productivity). We all have 24 hours in a day. By leveraging, we can do 10-15 times more than we can do by ourselves on a normal day.
Big companies leverage their staff to create huge turnovers. As a solo entrepreneur, you may hire staff (ghostwriters, virtual assistants) or you can go the smart way, which is to leverage PLR products.
As mentioned in the earlier chapters, PLR products jump-start your business by giving you ready to edit and use paid products, marketing content, and bulky articles to establish your business.
Example of Leverage
Here’s an example, as a business owner, you can use PLR packages to build your own ready-to-go membership site.
Let’s say you have some Debt Reduction niche PLR and want to start a debt reduction membership site. You can offer basic membership to your site for free and give away a few e-books to entice customers to join.
You can use the PLR articles for weekly content and give customers an option to “upgrade” their membership to a paid version and offer them access to an “exclusive debt reduction video course”. You can also provide viral debt reduction e-books to your members so that they can invite more customers to your membership site.
Now, all these seem like a monumental task. But if you use PLR, you can do all of that in a fraction of the time and build yourself a sustainable, profitable membership site business.
It’s as easy as A-B-C!
Time is your most important asset. The more time you create for yourself, the more results and hence, profit you can generate. PLR gives you the power to create more time for yourself and your loved ones. Use this power!
Common Mistakes Of PLR Buyers
When used correctly, PLR has the potential to help your business soar to new heights regardless of whether you are a beginner or an expert. In this chapter, we will look into some of the common mistakes of people who buy PLR and how can we avoid them.
Shopper’s Syndrome
The first and most common mistake is shopper’s syndrome. I’m sure almost everyone has had this experience before. You get “sold” onto the next big “shiny object” thinking that it will be the solution to your financial woes. However, once you get your hands on the products, it ends up collecting dust in the hard drive.
The biggest mistake among PLR buyers is not taking action after acquiring PLR products. There’s logically no reason why you shouldn’t use these products and build yourself a hefty income since there are so many benefits with PLR. You can have the best products in the world but if you don’t take action, you won’t have anything to show for.
Not Editing The Products
Another huge mistake people often make is not editing the PLR products. You see when you don’t edit the PLR and use it as it is, you miss out on the opportunity to add your flair to the content, which is one thing followers look for. Internet marketing guru Frank Kern has his own personal “flair” for his marketing and since you already have products at your disposal, you should add your style and personality to them.
In addition, if you use the raw articles as content for your blogs and website without editing them, Google will sometimes pick up duplicate content through the search engines; this may affect your search engine ranking. Always make it a point to rephrase your content, add your style, and voila! You will have solid, high-quality articles.
Doubt The Quality Of PLR
You may think that PLR products are of lesser quality than paid products because it has been produced for the masses. Well, let me ask you, does this stop you from using big-chain supermarket shampoos and detergents? Guess not.
The truth is, that most PLR products were created by a team of professional niche researchers, designers, and
writers to provide you with good-quality niche content. The quality of the PLR products is as good as
any e-book you see on the net. The question is rather, what do you choose to do with the PLR now that you have it?
Final Words
PLR products offer a new way to build a successful business by helping you leverage its content to achieve more in less time. With PLR products at your disposal, you can now take on the giants of Internet Marketing or any other niche and become the market leader in your niche.
PLR has opened up many new avenues for innovation and creation in the marketing field. The challenge would be to see who will use this new opportunity to create an unstoppable marketing force that will take the internet by storm.
This guide provided an overview of how PLR works and how it can benefit you, as an entrepreneur. Last, but not least, it is not how many products you purchase which determines your success, but what you do with it that counts.
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